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As a professional writer and strategist, I'm helping industry leaders communicate about what matters most to their audiences. Even in an industry as vital as healthcare, I believe today's writing must be succinct. It's about being clever and accurate - a certain crispness that makes for easy reading. It's about being tuned in to how people listen - and don't listen - today.

What I’ve been up to lately

Since I began my consultancy in June 2010, I have worked full-time+ as a senior-level writer and communications strategist, including contracts with:

o UMass Memorial Medical Center (hospital)
o McKesson Health Solutions (healthcare IT)
o BBK Worldwide (clinical trial promotion)
o PerkinElmer (human and environmental health)
o Ximedica (medical device development)
o Athena Diagnostics

What's Been Inspiring Me

Some Healthcare / Marketing books

-The Next Evolution of Marketing by Bob Gilbreath, which talks about a new model, making marketing in and of itself valuable and "meaningful" to customers. "The numbers prove that no matter what new tools and technology we marketers use to get in front of their eyes, consumers are increasingly immune--and increasingly hostile--to our messages....Marketing as we have known it for decades is no longer sustainable in its current form..."

-Hypnotic Writing by Joe Vitale is about writing in a way that keeps readers engaged in what you're saying--and buying what you're "selling." And let's face it, we're all selling something, whether it's a product, service, idea, or our client's ads.

-The Checklist Manifesto by Atul Gawande, M.D. details how a simple checklist can save lives in the operating room. The concept can also be used in other disciplines--say in a marketing campaign or when proofreading to ensure all elements of a project are covered.

-Polio, An American Story David M. Oshinsky explains the history and unique impact of polio and its eradication in the United states.

-The Emperor of all Maladies by Siddhartha Mukherjee explains the "biography" of cancer and history of its treatments.

Some People

Craig McConlogue: This young software engineer walked up to a homeless man and offered him either a $100 bill or instruction on coding, along with a laptop and some software manuals. The man took the latter So Craig is documenting what's happening in his blog. What does this have to do with health care writing? Not exactly too much, but it is inspiring, isn't it? The next one is more relevant, I promise.

Alec Brownstein: This NYC copywriter got the attention of the creative directors he wished to work with by purchasing their names on google adwords. He got job offers from two of them. I love his creative mind. You can check out his ads on his website. See Live Without ED. While it's true in healthcare that we must be sensitive to our audiences, we must also recognize that everyone enjoys a laugh. Whenever we can fit that in, in a clever way, we're going in the right direction.

Some Healthcare / Marketing Articles

-The Science of Colors in Marketing
-Advertising Analytics 2.0
-Supreme Court Reveals Human Genes May Not Be Patented
-Healing the Overwhelmed Physician