Hooked, The Nature of Addiction

Choices Magazine, Blue Cross & Blue Shield of Rhode Island, September 21st, 2007

"Neuroscientists are now understanding more about how substances and activities affect the brain. The use of cocaine, whiskey, nicotine, chocolate, slot machines, etc. are sensed in the "limbic system" of the brain, commonly referred to as the reward circuitry. Normally, this is where we feel pleasure when in engaging in activities linked with survival, such as eating or having sex. Associating these activities with pleasure (by releasing the brain chemical dopamine) is the brain's way of ensuring we'll do them again. And again."

However, like a con artist, addictive substances fool the brain into thinking they're needed for survival, too..."

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Hooked the nature of addiction Hooked_The_Nature_of_Addiction.pdf